Premium laundry detergent
Sandalwood & Cedar
- top
- black pepper
- heart
- cedarwood
- base
- sandalwood, dry amber
SMELL LIKE A MAN.
NOT A MEADOW.
Your cologne has standards. Your detergent should too. Meet bold, cologne-inspired laundry care.
Launching early 2027. Join the waitlist and we will tell you when.
The laundry aisle has a flower problem.
- spring meadow
- summer breeze
- lavender fields
- white blossom
- fresh linen
- morning dew
sandalwood and cedar
Smells expensive. Washes dirty.
In-wash scent booster
Cedar & Leather
- top
- bergamot
- heart
- cedar, tobacco leaf
- base
- leather, vetiver
Three steps to smelling better.
- 01
Detergent in the drawer.
Works at 30°, colours and whites. 30 washes a bottle.
- 02
Booster in the drum.
A capful on top of the clothes, not in the drawer. That is the bit everyone gets wrong.
- 03
Twelve weeks later.
The scent is still in the jumper you have not worn since.
What it will cost
Every 6 weeks$22
- Saving vs one-off
- $4
- Cost per wash
- 73¢ (30 washes)
- Bundle vs separate
- $3 less
- These are launch prices and we are testing them. If you think they are wrong, reply to the waitlist email and say so.
- Skip, pause or cancel will be available from the first email. No phone call, no retention offer.
30 washes. 60¢ each. Smells like something you would actually wear.
Stop smelling like a meadow.
Detergent and booster, launching early 2027. One email when it does.